The Daily Telegraph

CLEO magazine’s new editor Sharri Markson has revealed one of the weapons in her arsenal aimed at reviving the reputation of a beleaguered title that once inspired a generation of young feminists.


Markson has signed Jessica Rudd as a columnist, a move that yesterday confounded many in the nation’s media capital of Sydney.


Jessica is the daughter of ex-PM Kevin Rudd and while most have written off Rudd’s prime ministerial ambitions once and for all, it would seem Markson, a former political writer, is having an each-way beton K-Rudd.

Markson, whose influence at CLEO helm will be seen from April, said J-Rudd was a great fit for the title.


“Jess’s voice is sensational,” Markson said. “She’s the best young writer Australia has at the moment.”


Markson said the 26-year-old mum will fit in perfectly with her plans for the magazine which looks to be a younger version of supporter Helen McCabe’s newlook Australian Women’s Weekly.


“We’ll break stories and investigate the issues that really matter to young women,” Markson said. “I think CLEO will be the MammaMia for a younger generation,” said Markson, raising eyebrows here.